HARLEY-DAVIDSON TO AMPLIFY BRAND POWER TO ATTRACT RIDERS; SHARPENS LONG-TERM OBJECTIVES TO SUPPORT B

With deeper consumer insights driving its refined plan and sharpened objectives, Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE:HOG) is strengthening its efforts to build the next generation of riders. The company plans to focus investment and build new capabilities to invigorate the Harley-Davidson brand and experience to spark passion that deepens rider commitment. Brand and consumer-facing teams are being structured and aligned with an even deeper consumer focus to reach people with consistent and engaging brand experiences. To reflect this, Amplify Brand has been added as a growth catalyst in the “More Roads to Harley-Davidson” plan and will bolster the existing growth catalysts of New

Harley-Davidson Changes Its Logo

The American brand of legendary motorcycles - Harley-Davidson announces an updating of the company’s logos. Classic Harley logo Classic logo – “will go down in history” The classic orange Harley-Davidson Motor Cycles logo remains, but will move into the category of “historical logos” of the brand. From now, this logo will be used solely as a tribute to the company's more than centuries-old history. The manufacturer does not plan to completely abandon this logo, but its use will be limited, with a historical context or products and accessories related to the brand’s heritage. The traditional form of Bar’n’Shield remains the main element of corporate identity. New Bar & Shield will replace Har

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