Harley-Davidson Changes Its Logo

The American brand of legendary motorcycles - Harley-Davidson announces an updating of the company’s logos.

Classic Harley logo

Classic logo – “will go down in history”

The classic orange Harley-Davidson Motor Cycles logo remains, but will move into the category of “historical logos” of the brand. From now, this logo will be used solely as a tribute to the company's more than centuries-old history.

The manufacturer does not plan to completely abandon this logo, but its use will be limited, with a historical context or products and accessories related to the brand’s heritage.

The traditional form of Bar’n’Shield remains the main element of corporate identity.

New Bar & Shield will replace Harley-Davidson Motor Cycles logo

The Harley-Davidson Motor Cycles logo is being replaced by the new Bar’n’Shield (Shield and Strip), which conveys more accurately the modern character of Harley-Davidson. “The well-known shape has undergone a change in the proportions and angles of inclination of the curves, the main lines forming the logo have also become thinner and lighter. The minimalistic and clean design looks more balanced and modern. It also fits perfectly into the logo using both on motorcycles and Harley-Davidson accessories”, - the company said in the release.