September 25, 2019

With deeper consumer insights driving its refined plan and sharpened objectives, Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE:HOG) is strengthening its efforts to build the next generation of riders.

The company plans to focus investment and build new capabilities to...

September 19, 2019

The American brand of legendary motorcycles - Harley-Davidson announces an updating of the company’s logos.

Classic Harley logo

Classic logo – “will go down in history”

The classic orange Harley-Davidson Motor Cycles logo remains, but will move into the category of “histo...

July 23, 2019

Cookeville to Host AMA Hillclimb Grand Championship for First Time

Tennessee is set to welcome nearly 200 hillclimb riders for a weekend of spills and thrills in scenic Buffalo Valley, just outside of Cookeville, at Middle Tennessee Dragway. With more than 450 entries,...

July 9, 2019

Today, The LEGO Group revealed its latest LEGO® Creator Expert model – a Harley-Davidson® Fat Boy® that will cruise into LEGO Stores globally on August 1, 2019.

Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic Milwaukee mo...

May 14, 2019

Veterans’ Motorcycle Event Routes Through Tennessee for the Sixth Year

The hub city of the Upper Cumberland region, Cookeville will soon celebrate six years of serving as Tennessee’s only overnight host for Run For the Wall’s Midway Route. Escorted by the Tennessee High...

March 7, 2019

Harley-Davidson, Inc. announces today that it has acquired StaCyc, Inc., producer of the 12 and 16 EDRIVE, electric-powered two-wheelers specifically designed for kids.

StaCyc, which entered the market in 2016, currently designs, markets and sells their EDRIVE models fo...

January 19, 2019

A UCLA study that measured the effects of motorcycle riding on stress reduction used electroencephalogram equipment, which looks like a swimmer's cap, on study participants (Photo: Harley-Davidson)

In a motorcycle industry that's strapped for bike sales, Harley-Davidson...

January 8, 2019

Harley-Davidson, the company that has defined the motorcycle industry for the past 116 years, today revealed two new concept electric two-wheelers and announced pricing and pre-order availability for LiveWire, its first electric production motorcycle, at the biggest sh...

September 14, 2018

Nation’s Premier Amateur Hillclimb Event to Relocate to Cookeville in 2019

When riders across the country think “motorcycle destination,” nowadays, the two-wheel, touring talk is all about Cookeville, Tenn. However, the hub city of the Upper Cumberland is rapidly ascend...

August 1, 2018

To inspire even more people around the world to experience the exhilaration of riding a motorcycle, Harley-Davidson today shared details of its “More Roads to Harley-Davidson” growth plan through 2022.

In a fast-changing world with new consumer demands, these accelerate...

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HARLEY-DAVIDSON ACQUIRES STACYC, INC., MAKER OF ELECTRIC-POWERED TWO-WHEELERS FOR KIDS

March 7, 2019

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