UCLA study, funded by Harley-Davidson, says motorcycling reduces stress, increases alertness

A UCLA study that measured the effects of motorcycle riding on stress reduction used electroencephalogram equipment, which looks like a swimmer's cap, on study participants (Photo: Harley-Davidson) In a motorcycle industry that's strapped for bike sales, Harley-Davidson Inc. has turned to neuroscience to better understand riders. Motorcyclists have always said there’s no better prescription for stress than riding a bike, even for a short time, as you lean your body into the wind and forget about everything else. Now, a study from the Semel Institute for Neuroscience and Human Behavior, at the University of California, Los Angeles, seems to confirm that. The study, funded by Harley-Davidson I

HARLEY-DAVIDSON ELECTRIFIES THE FUTURE OF TWO-WHEELS WITH DEBUT OF NEW CONCEPTS AND LIVEWIRE™ MOTORC

Harley-Davidson, the company that has defined the motorcycle industry for the past 116 years, today revealed two new concept electric two-wheelers and announced pricing and pre-order availability for LiveWire, its first electric production motorcycle, at the biggest show in consumer electronics in Las Vegas. The 2020 LiveWire is now available for US dealer pre-order at h-d.com/LiveWire with deliveries expected this fall and select global markets announced at a later date. The LiveWire represents the future of Harley-Davidson, bringing high-performance electric propulsion, evocative design, and cellular connectivity to today’s rider. The first of a new electric portfolio of motorcycles that p

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